I love design and somehow it has always been part of my life.
started my career as a web developer. During my university studies at the Academy of Fine Arts in Catania I met Gianni Latino, teacher and director of the School of Graphics, friend and mentor. Gianni was able to transmit me his passion for design and graphics. I have excellent memories of the years spent in the Academy, it was a period of growth and experimentation.
During that time I started studying typography with my friend and colleague Daniel Amoroso and designed posters for some academic exhibitions. These were my first graphic projects.
After finishing my studies, I joined the communication studio Meedori. Meedori was born in 2013 from the ambition of Peppe Sirchia and Gianni Famà. If Gianni Latino taught me the importance of functionality in graphics, Gianni Famà taught me the importance of aesthetics.
At Meedori, I developed most of my graphic design and typographic skills. I worked for two years alongside amazing professionals. It was an extraordinary time.
After two years at Meedori, I needed to gain experience outside Sicily. I worked as a designer for a year in Lugano, Switzerland.
Professionally it was not a happy period, working in Switzerland I understood how fundamental it is for a designer to work in a place that stimulates you, with employers who respect you as a professional. Unfortunately I met the wrong person who made me live that experience badly.
Despite the unhappy period, it was important for me to live between Como and Lugano. It gave me the opportunity to make friends with good professionals (developers, copywriters and other graphic designers) with whom I still keep in touch and of whom I have great esteem.
Deeply disappointed by my experience in Switzerland, I needed to create something in which I could express myself in the best possible way.
I contacted a dear friend, Dario Leonardi, owner of a historic typography in Catania, Arti Grafiche Leonardi, for which I had edited the visual identity in the past. Together with Dario I founded the graphic studio K95.
From the beginning the idea was to bring a graphic style that could compete internationally, staying within a difficult territory like Sicily in south Italy.
K95 is more than a graphic studio, it is a philosophy, a way of thinking about design, for me it’s a small family with a big heart, and together with this family I have achieved important goals. I love K95.